Study of New Activation Technology for DVDs, Blu-ray Discs, and Video Games Projects Up to $6 Billion in Increased Sales
Study Shows Retailers, Studios, and Game Publishers Will All Benefit from the Technology
ENCINO, CA (June 22, 2009) … The Entertainment Merchants Association (EMA) today announced the results of a study by Capgemini (registration required) analyzing the advantages of adopting "benefit denial" technology that would disable DVDs, Blu-ray Discs, and video games until unlocked at the point of sale.
The report is the second part of a project commissioned in 2008 (requires IE) by the Entertainment Merchants Association, titled "Project Lazarus: Study of Benefit Denial."
Read the entire Entertainment Merchants Association Press release: http://www.entmerch.org/20090622.mht (requires IE)
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